The FIFA World Cup 2022 starts in less than two months, with Qatar being the host. For the second World cup in a row, the football association is partnering with vivo, which will be the official smartphone partner during the event. The partnership was announced yesterday during the vivo X Fold+ launch, a day that coincided with FIFA’s 118th anniversary.
This year’s partnership will put vivo’s logo in major advertising spots such as panels on the sideline, backboard for interviews and other visual representations. In return, the company will provide “industry-leading” flagships to FIFA World Cup staff to complete preparations and “boost the successful holding” of the tournament.
This partnership is another step for vivo in its global journey, helping it get more brand recognition. Since 2014, the company expanded in over 60 countries and regions, and with its appearance in Qatar, it expects to reach a global audience of 5 billion, including 400 million active vivo users.
vivo also partnered with FIFA during the Arab Cup in Qatar last year, as well as UEFA for Euro 2020 (that took part in 2021 after it was postponed due to COVID-19).